The Lawrence Hopewell Trail joins REI Co-Op in encouraging everyone to opt outside with family and friends, rather than shopping on Black Friday, November 29, 2019.
Since 2015, REI Co-op has closed on Black Friday and paid its employees to get outside. In the world of retail, this is an extraordinary move, but one the LHT admires. REI encourages its employees, its customers, and everyone to enjoy precious time outside with family and friends. #OptOutside is not just about Black Friday. It has become a mindset. It is about choosing to spend more time outside all year round and recognizing the importance the outdoors has on our health and well-being.
The LHT and REI believe that this effort can play an important role in bringing people together to celebrate our shared enjoyment of the trail and the beauty of the outdoors. We encourage you to take this opportunity to get out on the trail with friends, family, or meet someone new. You will find that there is more we share in common than divides us.
Here’s how it works…
1. Walk, ride, run & enjoy the LHT on Black Friday – Friday, November 29.
2. When you encounter a Trail Mix poster (pictured above), take a photo of yourself, friends, or family (and the poster!)
4. Congrats! You are entered to win an REI gift card. Winners and photos will be shared on the LHT website!