REI OPT OUTSIDE

The LHT joins REI Co-Op in encouraging everyone to opt outside, rather than shop, on Black Friday.

Thanks to all who submitted trail selfies this year!

Since 2015, REI Co-op has closed on Black Friday and paid its employees to get outside. In the world of retail, this is an extraordinary move, one the LHT admires. REI encourages its employees, its customers, and everyone to enjoy precious time outside. It’s not just about Black Friday. #OptOutside has become a mindset. It’s about choosing to spend more time outside all year round and recognizing the importance the outdoors has on our health and well-being.

The LHT and REI believe that this effort can play an important role in celebrating our shared enjoyment of the trail and the beauty of the outdoors. We encourage you to take this opportunity to get out on the trail, and to discover how much we have in common, not only with nature, but with each other.

2025 REI Opt Outside Winner