The Lawrence Hopewell Trail joins REI Co-Op in encouraging everyone to opt outside, rather than shopping on Black Friday, November 27, 2020.
Since 2015, REI Co-op has closed on Black Friday and paid its employees to get outside. In the world of retail, this is an extraordinary move, but one the LHT admires. REI encourages its employees, its customers, and everyone to enjoy precious time outside. #OptOutside is not just about Black Friday. It has become a mindset. It is about choosing to spend more time outside all year round and recognizing the importance the outdoors has on our health and well-being.
The LHT and REI believe that this effort can play an important role in celebrating our shared enjoyment of the trail and the beauty of the outdoors. We encourage you to take this opportunity to get out on the trail, and to discover how much we have in common, not only with nature, but with each other.
Here’s how it works…
1. Walk, ride, run & enjoy the LHT on Black Friday – Friday, November 27.
2. When you encounter a Trail Mix poster (pictured above), take a photo of yourself, friends, or family (and the poster!)
4. Congrats! You are entered to win an REI gift card. Winners and photos will be shared on the LHT website.
Remember to wear a mask and walk/ride/run socially distanced from others. Thank you.